Digital strategy is rapidly evolving. We specialize in providing your campaign the digital tools it needs to find, reach, and persuade your target audience.
People use digital platforms more than anything else. Your identity across digital platforms is called digital presence. We help you create a strong Digital Presence.
Our Digital Presence services have four elements: Website Design, Logo Design, Social Media Setup, and Web and Tracking Analytics.
Website Design: Websites provide a key platform to communicate and promote a message and are the core of modern digital presence.
Development of major pages (Home, About, Issues/Services, Contact, Donate/Volunteer, and Social Media feed integration) using your brand pallet and content
Integration of Payment Gateways (ActBlue, NGP Digital, ActionNetwork, and more)
Integration of Communication Forms
Logo Design: Logos provide Brands with a symbol to rally around and identify with in digital and print communications.
Logo design includes the development of a named based high resolution logo in three configurations: vertical, horizontal, and banner. Delivered in native file formats Adobe Illustrator and Adobe Photoshop.
Social Media Setup: Social Media provides a platform for reaching new and engaging existing audiences. Proper setup of Facebook, Instagram, YouTube, Twitter, and Snapchat is critical for fundraising and outreach on digital mediums.
Setup (where applicable) of templates & tabs, page roles, cross platform integration, political ad authorization, personalization including proper cover page and profile image sizing across platforms.
Setup of Advertising, Brand Accounts, and basic Targeting Audiences.
Web and Tracking Analytics: Integrated analytics are a necessity for today’s organizations. They provide snapshot and trend analysis of reach, impressions, and interactions with your digital presence as well as inform changes to future strategy.
Set up of Google Analytics Account and Property with sharing permissions
Enabling and integration (where applicable) of advanced retargeting code for measuring fundraising return on investment in Google, Facebook, Twitter, Instagram, and Snapchat.
Integration of analytics with donation and communication forms in ActBlue, NGP Digital, Action Network, and other platforms.
People can’t engage with you if they can’t find you. The process of connecting on digital platforms with people likely to support cause or campaign is called digital acquisition. We provide tailored Digital Acquisition Ad Programs for your campaign.
On search engines, we focus on connecting you and your message with new people through search engine results pages (SERP) using:
Pay-Per-Click (PPC) advertising (Google AdWords & Bing Ads).
Keyword Advertising (Google AdWords & Bing Ads).
On social media, we focus on connecting you with new people through:
Geo-location Brand Awareness Campaigns
Reach Campaigns (via location, demographics, language, or interests)
They’ve connected with your campaign. Now what? Engagement drives action. The process of continually engaging people for action across digital platforms is called digital persuasion. We provide Digital Persuasion Ad Programs that work on a stand alone basis or in conjunction with your Digital Acquisition programs.
On search engines, we get your campaign constant exposure through Keyword and PPC ads for:
Display Network (sites related to your campaign or cause)
Competitors (when people search your competitors)
Similar Campaigns (when people search for campaigns similar to yours)
On social media, we get your name and message in front of people who engage with your content using Custom Audiences:
Engagement (people who like, comment or visit your profile)
Page Likes (people who like or follow your page)
Web Traffic (people who visit your website)
Conversions (people who donate to your campaign or cause)
Video View (people who watch your videos)
Email (people who provide theirs)
Events (people who interact with your events)
Part of our mission at Human Age Digital is to expand the knowledge of digital campaigning. We believe that digital tools should be available to everyone. To fulfill this, we offer training in the following three areas.
Social Media Setup (1 Hour Training):
Pages and Profiles
Tabs and Optional Content
Managers and Administrators
Strong Security and Sharing Use
Getting Approved to Promote Political Content
Social Media Basics (1 Hour Training):
Business Pages and Profiles vs Individual Profiles
Which Network (Facebook, Instagram, Twitter, Snapchat) is Best for Each Message?
What Type of Content Works Best on Each Network?
Post Metrics (Type, Targeting, Reach, Engagement)
Understanding Insights and Publishing Tools
Organic Reach vs. Paid Reach
Social Media Basic Advertising (1 Hour Training)
Post Promotions (Boost)