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Don’t judge the book by it’s cover

Updated: Jun 15, 2022

We are sure you have heard the following saying many times.

We are sure you have heard the following saying many times.


Well….. We would say it’s a wishful thinking. Almost all people judge you or your campaign by the look of your logo or your website, etc.

Well….. We would say it’s a wishful thinking. Almost all people judge you or your campaign by the look of your logo or your website, etc.

When your photos are taken with professionals, it shows that you care about what you do at the very first impression.


The look of your website and collaterals depends greatly on your photos.






It is crucial that the photos needs to be in good quality.

Good quality photos are mostly taken by a camera ( preferably DSLR)


*Myth

Nowadays phones have really good camera quality and you can take good photos with your phone.

That might be partially true but photos and video we see on the commercial “photos or video taken by a phone” are done by award winning professionals or team of professionals and artists.


Pose

Good posing plays the important role for good photo.







The Classic Looking forward

This pose has feel of hope and future to it. That’s why this is classic and a lot of politicians and leaders use this pose.





In The Action

The snap or the in-action photos are great to show off your personality, purpose or objective.



The Portrait

When you have one good portrait photo. You can use it anywhere and it will look great .




The Family

Family Photos help you relate you to your voters. It’s underrated but plays an important role.





The Hero Image

A good way to add a personal touch that immediately builds credibility and trust for your brand. Because people are highly visual, having high-quality, fullscreen imagery at the top of your web page can help create a positive first impression.






Know your brand

This is the bonus one. Even though the designer can always change the lighting, tone or even the color of your outfit. There’s difference when you know your brand.




 

Those ideas are to initiate your campaign photos productions.

Creativity is unlimited and if you have an idea that would differentiate you from your competitors and peers: Go for it!


As long as the photos has good resolution and good quality.





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